• Image of MASTER CLASS :: THE BUSINESS OF LOCAL FLOWERS
  • Image of MASTER CLASS :: THE BUSINESS OF LOCAL FLOWERS
  • Image of MASTER CLASS :: THE BUSINESS OF LOCAL FLOWERS
  • Image of MASTER CLASS :: THE BUSINESS OF LOCAL FLOWERS
  • Image of MASTER CLASS :: THE BUSINESS OF LOCAL FLOWERS

Date: April 23 & 24, 2017
Location: Love 'n Fresh Flowers | Philadelphia PA

Class Description

For the floral designer or farmer florist determined to enhance their business with exceptionally fresh and unique flowers, a firm commitment to seasonality, and truly sustainable practices.

Ellen Frost, from Local Color Flowers will join Jennie to discuss their respective business models in depth. Ellen is not a farmer, but rather has built her thriving, exclusively-local, floral business on successful, productive relationships with many flower farmers within a 150 mile radius from Baltimore, MD.

During this class, Jennie and Ellen will talk in great detail about management of client expectations through the seasons; strategies for year-round sales, even in cold climates; effective marketing and social media practices to promote your locally-grown niche; specialized sustainable practices for floral businesses; and networking with local farmers to supply specialty materials not available through wholesalers.

We’ll tackle the nitty gritty of several specific sales outlets, including flower CSAs, grocery stores, floral design workshops, bulk orders to individual customers, restaurant sales, and some of the basics of attracting wedding clients.

Please note this class is not focused on weddings. Students wishing to learn lots about wedding/event design should also sign up for the June weddings master class.

Each student will get to chat with either Jennie or Ellen one-on-one to develop specific action plans for their particular business model, be it farmer-florist or floral designer. Florists will receive help with finding farmers in their region.

Jennie will demonstrate crafting a bespoke hand-tied bouquet with all locally-grown materials from her farm, and students will then design their own.

To read about and see pictures of past workshop experiences at Love 'n Fresh Flowers, please visit The Seasonal Bouquet Project and our Business in Bloom blog series.

The Fine Print

The above details are subject to change a bit, depending on weather and timing.

This class is held at the Love ‘n Fresh Flowers farm in Philadelphia.

Class size is limited to 10; five students must be signed up for the class to run.

The class involves at least 10 hours of instruction/activity. A detailed agenda will be emailed to registered students before arrival.

A gourmet seasonal lunch and snacks are provided each day.

All necessary tools, containers, flowers, etc needed for participating in the class are included in the registration fee.

Accommodations are not included in the registration fee. However, a block of rooms will be held at a nearby hotel for students wishing to stay at a central location. Students are welcome to stay anywhere though. A list of recommended hotels and B&Bs is available upon request.

Attend 2 or more From Seed to Centerpiece master classes and receive at 10% discount.
To take advantage of this discount, please contact info@lovenfreshflowers.com for a special code prior to reserving your spot.

No refunds or substitutions are available for cancellations at any time.

FROM SEED TO CENTERPIECE:
A Master Class Series

A tailored curriculum for floral designers and farmer florists. Equal parts horticulture intensive, business review, and artistic inspiration, these topic-specific, concentrated courses enable students to connect more deeply with nature and tap into their customers' desires to support a unique and authentic creative business.