Date: June 5 & 6, 2017
Location: Love 'n Fresh Flowers | Philadelphia PA
For the farmer florist and floral designer alike, there’s no business quite like the wedding business.
Jennie has created florals for hundreds of weddings over the years (typically 70+ a season), taking Love ‘n Fresh Flowers from simply a small flower farm to a flourishing, high-end event design studio with an international following in just five short years. Love 'n Fresh Flowers was named one of the Top Floral Designers in the nation by Martha Stewart Weddings (Spring 2015) and Jennie's design work was featured in a four-page special "In Season" spread in the Summer 2016 issue!
Driven by Jennie's marketing expertise and passion, Love 'n Fresh Flowers has also been featured in myriad blogs, books, magazines, and the New York Times . Students will learn how to incorporate some of the same strategies to build their own wedding businesses and learn how to design elegant and ephemeral bouquets with all locally-grown, seasonal materials..
In this final class of the three-part master class series, we'll discuss nitty gritty wedding-specific topics such as contracts, proposals, pricing, service levels, package options, vendor networking, the many vehicles of marketing, the value of photography, and superior client communications in great detail. Students will receive an assortment of valuable templates to take home to use for their own businesses. Love 'n Fresh has tried it all, and you'll learn what works and what doesn't in the world of weddings!
On Day Two, using all locally-grown materials, Jennie will demonstrate her signature "earthy elegant" bridal bouquets, personal flowers, ceremony decor, and table designs. Students will then have the opportunity to walk the flower fields and harvest their favorite blooms and foliages to use in crafting designs of their very own.
A celebratory sunset cocktail hour will be held in the flower fields the second evening to cap off the course. Students signing up for this class are encouraged to plan on staying overnight in Philadelphia on the 7th so they can enjoy their sunset cocktails to the fullest.
The Fine Print
The above details are subject to change a bit, depending on weather and timing.
This class is held at the Love ‘n Fresh Flowers farm in Philadelphia.
Class size is limited to 10; five students must be signed up for the class to run.
This class involves at least 12 hours of instruction/activity. A detailed agenda will be emailed to registered students before arrival. Class starts the first day at 10 AM.
A gourmet seasonal lunch and snacks are provided each day. A sunset cocktail hour is also included and will be held in the flower fields, weather permitting. Please plan your travel accordingly to stay late on the 6th to attend the dinner.
All necessary tools, containers, flowers, etc needed for participating in the class are included in the registration fee.
Accommodations are not included in the registration fee. Shuttle service will be provided from the nearby Hampton Inn to the farm each day. Students are welcome to stay anywhere though. A list of recommended hotels and B&Bs is available upon request.
Attend 2 or more From Seed to Centerpiece master classes and receive at 10% discount.
To take advantage of this discount, you must put two or more classes in your shopping cart before checking out. Then use the discount code RANUNCULUS to receive the 10% off. If you have trouble, please email firstname.lastname@example.org.
No refunds or substitutions are available for cancellations by students.
FROM SEED TO CENTERPIECE:
A Master Class Series
A tailored curriculum for floral designers and farmer florists. Equal parts horticulture intensive, business review, and artistic inspiration, these intimate, highly-concentrated courses enable students to connect more deeply with nature and tap into their customers' desires to support a unique and authentic creative business.