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FLOWER FARMING 102: From Novice to Knowledgeable

Date: Saturday, NOVEMBER 2, 2019
Location: Love 'n Fresh Flowers | Philadelphia PA

Class Description

This class is being designed for flower farmers/gardeners who have a season or two under their belt and are now looking to dig a little deeper into farm efficiencies and more specialized crops. We’ll build on what was taught in Flower Farming 101 for students that attend both, but you are welcome to attend without taking the 101 course if you think you’ve already got the basics down.

Guided by Jennie, we’ll deep dive into how to fine-tune and troubleshoot your existing operation to make it more efficient and productive. We’ll collaborate on a number of typical "sophomore" tasks and queries in-depth, including:

- fine-tuning your crop plans for efficiency and profitability
- gaining confidence and know-how to kick dead-beet crops to the curb
- specialty crops for more advanced farms, including woodies and foliages
- pest and disease management in a maturing farmscape
- troubleshooting weed management
- what infrastructure to invest in next
- no-till practices and cover cropping
- hoop house management
- training and managing a farm crew
- creating and using systems sheets
- where to prioritize your time
- learning to "let go" for better life balance
- how to realign your business to match your core values

There will be several hands-on demos to help students learn more effectively. A detailed class workbook, including Jennie’s own seeding schedule used at Love ‘n Fresh Flowers and her top 10 crops to grow to make your enterprise profitable from the start, is provided to each student with plenty of space to take notes throughout the day. The class is very intimate. Jennie will lead the entire class with the help of just one assistant so you'll have lots of individual time with her to ask all your important questions.

We are hosting this class in the fall with the intent that students will be armed with the necessary tools to spend the winter planning for greater success in the next growing season.

Students will go home with a goodie bag of some of Jennie’s favorite bulbs and dahlia tubers and vendor coupons.

*This class is a one day intensive starting at 8 AM and running through the day until we answer everyone’s questions so plan to arrive in Philadelphia the night before and stay late on the 2nd!

To read about and see pictures of past workshop experiences at Love 'n Fresh Flowers, please visit our Business in Bloom blog series.

The Fine Print

The above details are subject to change a bit, depending on weather and timing.

This class is held at the Love ‘n Fresh Flowers farm in Philadelphia. The Philadelphia (PHL) airport is just 30 minutes away and easily accessible by public transit.

Class size is limited to 12; five students must be signed up for the class to run.

This class involves at least 8 hours of instruction/activity. Class starts at 8 AM.

A gourmet seasonal lunch and snacks are provided throughout day. Dinner is not included.

All necessary tools, containers, flowers, etc needed for participating in the class are included in the registration fee.

Accommodations are not included in the registration fee. Shuttle service will be provided from the nearby Hampton Inn to the farm each day. Students are welcome to stay anywhere though. A list of recommended hotels and B&Bs is available upon request.

Attend 2 or more From Seed to Centerpiece master classes and receive at 10% discount.
To take advantage of this discount, you must put two or more classes in your shopping cart before checking out. Then use the discount code RANUNCULUS to receive the 10% off. If you have trouble, please email info@lovenfreshflowers.com.

No refunds or substitutions are available for cancellations by students.

A Master Class Series

A tailored curriculum for floral designers and farmer florists. Equal parts horticulture intensive, business review, and artistic inspiration, these intimate and highly-concentrated courses enable students to connect more deeply with nature and tap into their customers' desires to support a unique and authentic creative business.

Why Take a Class with Jennie?
Owner and Creative Director at Love 'n Fresh Flowers, Jennie Love is a trained professional horticulturist and an experienced, life-long farmer. Jennie has led numerous workshops over the years, including regularly sold-out Master Classes at her farm and classes for Longwood Gardens' Floral Design Certificate program. A charismatic and passionate flower farmer, Jennie found her natural niche in 2009 as a "farmer florist" for wedding and event design, becoming a recognized leader of the local flower movement. She has been featured in the New York Times for her farm-to-centerpiece efforts. She was named one of the top wedding florists in the nation by Martha Stewart Weddings (Spring 2015 issue) and her work had a special four page spread in the Summer 2016 issue. Her distinctively lush and textural floral designs have enlivened hundreds of weddings as well as numerous photo shoots, magazines, style blogs, and books. Jennie is currently the President of the national Association of Specialty Cut Flower Growers and writes for the Cut Flower Quarterly and Growing for Market.

Image of Private One-on-One Practicum: Floral, Business, or Farming
Private One-on-One Practicum: Floral, Business, or Farming
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