Successful Floral CSAs + Subscriptions Short Course
ONLINE ON-DEMAND
AVAILABLE NOW by following this link. Copy and paste into your browser:
https://regenerativeflowerfarmersnetwork.org/share/1PhF3SN20thQOJ00?utm_source=manual
If you've been considering starting a floral subscription service or flower CSA at your farm, here's an opportunity to learn from someone who has been doing it for over a decade! Also a highly valuable short course for those that have been struggling with the stress of an existing CSA that's just a total pain in the *bleep*.
A flower CSA or subscription program can be a major boon for a small farm, be it a flower farm or veggie farm that wants to add something new to their offerings. However, a CSA or subscription program can come with a lot of headaches and put a real strain on a farmer, especially at a small or new farm that isn't prepared for the volume of stems that will be needed to fulfill weekly orders.
Topics covered include:
- crop planning for a floral CSA program
- tried and true recipes for CSA bouquets to get you started
- what options to offer or not offer
- the difference between a CSA and a subscription
- timing
- marketing + sales tools
- pricing
- delivery + logistics streamlining
- member communications + managing expectations
- a sample CSA member agreement
- hard lessons learned + classic newbie mistakes to avoid
After this seminar, participants will be ready to hit the ground running to launch their 2025 floral CSA or subscription service with confidence.
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WHAT PAST PARTICIPANTS SAID:
"Jennie I am so grateful that you shared so much of knowledge/experience and were so honest about the different aspects of the farmer/florist csa/subscription business. You are helping to educate us “newbies” so we get started on the right foot, which also helps this wonderful community as a whole. I look forward to taking other workshops from you! All the best!"
"Lots of great practical information to incorporate immediately. Jennie is a wonderful teacher and shares her knowledge freely to help other flower farmer-florists succeed. Thank you!"
"Jennie, thank you for putting on this great seminar! I have been feeling super anxious for my first Flower CSA Share this season but this presentation made me feel like I am on track for a successful season."
"Really great. As a CSA wannabe it gave me a lot of confidence to go into my first season. I can’t wait to get my CSA off the ground this spring. Thank you for offering this class. I really did love how specific it was."
