WEDDINGS: From Seed to Centerpiece
Date: May 7, 2018
Location: Love 'n Fresh Flowers | Philadelphia PA
For the farmer florist and floral designer alike, there’s no business quite like the wedding business.
Jennie has created florals for hundreds of large and small weddings over the years (50-70 events per season), taking Love ‘n Fresh Flowers from simply a small flower farm to a flourishing, high-end event design studio with an international following in less than five short years. Jennie/Love ‘n Fresh Flowers was named one of the Top 62 Floral Designers in the nation by Martha Stewart Weddings in the Spring 2015 issue and her work was featured in a four-page special “In Season” spread in the Summer 2016 issue. Driven by Jennie’s marketing expertise and passion, Love ‘n Fresh Flowers has also been featured in myriad blogs, books, magazines, and the New York Times.
Students will learn how to incorporate some of the same strategies to build their own wedding businesses and learn how to design elegant and ephemeral bouquets with all locally-grown, seasonal materials.
We’ll discuss all the nitty gritty wedding-specific topics such as:
- service levels
- package options
- vendor networking
- the many vehicles of marketing
- setting boundaries
- client communications
The class is very intimate. Jennie will lead the entire class with the help of just one assistant so you'll have lots of individual time with her to ask all your important questions.
Students will receive a printed workbook full of critical wedding materials that they can use immediately to improve their own business. Students will also watch Jennie design her signature “earthy elegant” bridal bouquet and a tablescape similar to what she would create for a spring wedding. Students will have the opportunity to design themselves for the last 2-3 hours of the day while Jennie fields Q&As from the group. Students are welcome to pick their own blooms from the field and use the large variety already cut in the cooler.
A celebratory champagne toast will be held in the flower field in the evening to cap off the class. Students signing up for this class are encouraged to plan on staying overnight in Philadelphia on the 7th so they can enjoy their design time and sunset cocktails to the fullest.
This is an intensive, full-day class beginning at 8 AM and finishing instruction around 7 PM. Come to class fully-charged to get the most out of it!!
Consider arriving a day early and attending our Color Theory for Designers workshop on May 6th! Registration for that class opens to the public in early April. However, if you are signing up for the Weddings Master Class, you can register for the Color class in advance by emailing us at firstname.lastname@example.org.
To read about and see pictures of past workshop experiences at Love 'n Fresh Flowers, please visit our Business in Bloom blog series.
The Fine Print
The above details are subject to change a bit, depending on weather and timing.
This class is held at the Love ‘n Fresh Flowers farm in Philadelphia. The Philadelphia (PHL) airport is just 30 minutes away and easily accessible by public transit.
Class size is limited to 10; five students must be signed up for the class to run.
A gourmet seasonal lunch and snacks are provided. A sunset cocktail hour is also included and will be held in the flower fields, weather permitting. Please plan your travel accordingly to stay late on the 25th to attend the dinner.
All necessary tools, containers, flowers, etc needed for participating in the class are included in the registration fee.
Accommodations are not included in the registration fee. Shuttle service will be provided from the nearby Hampton Inn to the farm each day. Students are welcome to stay anywhere though. A list of recommended hotels and B&Bs is available upon request.
Attend 2 or more From Seed to Centerpiece master classes and receive at 10% discount.
To take advantage of this discount, you must put two or more classes in your shopping cart before checking out. Then use the discount code RANUNCULUS to receive the 10% off. If you have trouble, please email email@example.com.
No refunds or substitutions are available for cancellations by students.
FROM SEED TO CENTERPIECE:
A Master Class Series
A tailored curriculum for floral designers and farmer florists. Equal parts horticulture intensive, business review, and artistic inspiration, these intimate, highly-concentrated courses enable students to connect more deeply with nature and tap into their customers' desires to support a unique and authentic creative business.
Why Take a Class with Jennie?
Owner and Creative Director at Love 'n Fresh Flowers, Jennie Love is a trained professional horticulturist and an experienced, life-long farmer. Jennie has led numerous workshops over the years, including regularly sold-out Master Classes at her farm and classes for Longwood Gardens' Floral Design Certificate program. A charismatic and passionate flower farmer, Jennie found her natural niche in 2009 as a "farmer florist" for wedding and event design, becoming a recognized leader of the local flower movement. She has been featured in the New York Times for her farm-to-centerpiece efforts. She was named one of the top wedding florists in the nation by Martha Stewart Weddings (Spring 2015 issue) and her work had a special four page spread in the Summer 2016 issue. Her distinctively lush and textural floral designs have enlivened hundreds of weddings as well as numerous photo shoots, magazines, style blogs, and books. Jennie is currently the Vice President of the national Association of Specialty Cut Flower Growers and writes for the Cut Flower Quarterly and Growing for Market.